It is a natural progression. Indeed, one could almost call it organic. First, WordPress, the most popular CMS on the planet, outsmarts the traditional Content Management System affectionados by removing the mystique, minimizing the jargon and maximizing the SEO impact. And now it offers you breakfast.
Daylight Websites was founded one morning over a cup or three of fresh ground coffee in late 2009. C. Jane Taylor and I had served a four year tenure in the traditional web design industry. Jane is an accomplished SEO Tactician and Copywriter and I have been writing code since the days of punched cards (anyone remember Hollerith Code?).
We realized that a new SEO-tuned website could be created in just a morning using the WordPress capability of installing, thematically designing and functionally customizing – in sometimes just a few mouseclicks. When we stirred-in the uniquely powerful ability of WordPress to literally call the search engine spiders to every new posting, we realized we had a recipe worth attempting.
Our first public tasting of the concept resulted in that stunningly motivational sound of a check being torn out of a check-book – before the sales meeting was even over! We had our first client. A short while later, their first Google Analytics report showed an astonishing 700% increase in traffic!
As with any new idea, there were lessons to be learned. Using a theme is not always the easiest route if the proposed design is non-traditional. Fortunately, certain WordPress themes are highly customizable: the default Twenty Ten allows you to change header, menus and sidebar content; Arjuna and Atahualpa offer far greater flexibility but demand a higher level of technical ability; the increasingly popular Thematic requires the use of child-themes; the list goes on …
We’ll share some more of our discoveries in the weeks ahead, but for now its time for breakfast, several clients are waiting and FoodPress is tempting us with an array of early-morning treats.