Regular blogging keeps the home-fires burning - need our help?

They say that a successful blogger should be controversial. This heading should upset one or two.

When training a Daylight Websites client, one of the most frequent debates is about the necessity of blogging. Our conversations from the very beginning underscore the importance of blogging. It is the reason we use WordPress, it is the essence of what Daylight Websites stands for and the range of services we offer.

At the core of this lies the unique ability of WordPress to automatically summon the search engines. the moment you publish something in WordPress, the software not only places your formatted contribution on your website, it also ‘pings‘ all the major search engines to let them know you have published. They come immediately – normally arriving within a few minutes.

The effect of this is dramatic. The updated Google search engine indexing formula is called ‘Caffeine‘ and it is well-named. Almost miraculously, your latest post will appear in Google under the keywords you chose for your all-important Title. WordPress allows you to dictate the URL layout as well, so you are able to control the two most significant components of a search engine result – the Title and the Link.

Why is this important?

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WordPress helps you live longer

A Daylight Websites Post in WordPress, by Tim Twinam
The WordPress Schedule Feature

How to schedule a WordPress Post

If you’ve been following our series on WordPress, you will have already learned that this blog environment is far from being just a bloggers tool, it is a better mousetrap, it is easy to learn, it keeps the search engines busy (a very good thing) and … even helps you choose breakfast.

What you may not know is that WordPress has a feature that is guaranteed to extend your life!

» On the right-hand side of the ‘Add New Post’ screen lies the blue ‘Publish’ button that will simultaneously publish your new post and call the search engine spiders. It is the single most powerful mouse-click you can make in WordPress.

» Just above the ‘Publish’ button, note that the default setting is for WordPress to publish your post immediately.

» If you click the ‘Edit’ link alongside, you will see that a date and time can be entered. This can be set to any time in the future. It will instruct WordPress not to publish immediately, but to publish at the time that suits you.

» Once you change the date to the required date and time and confirm by clicking ‘OK’, the wording changes to ‘Schedule for:’ … and you can now continue to edit, add extra information, review tomorrow … or head to the airport.

» The blog post you have just edited will automatically publish at the date and time you specify. It’s magic and a much-overlooked feature of WordPress!

And just how will this help you live longer?

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What do SEO and Dr. Seuss have in common? The Cat in the Hat of course

A Daylight Websites Post in SEO, by C. Jane Taylor
Dr Seuss the Cat in the Hat

Dr. Seuss, the first SEO guru; The Cat in the Hat, the first optimized article...

According to urban legend (and my friend Steve Crafts at Place Creative), Dr. Seuss wrote the Cat in the Hat in response to a challenge. The challenge is essentially the same challenge we face in SEO everyday: take a list of very specific words and write something appealing.

Dr. Seuss was given a list of words, most of them monosyllabic, that children of a specific age would be learning in school. The challenge was to write something wonderful using those key words.

As an internet marketer, I am not often given a list, I have to create one based on the target audience, popular usage and the fierceness of online competition. This list shapes the foundation of the content I write on sites and in blogs.

The content has to be attractive to both search engines and people. In other words, it has to be optimized without being clunky.

Today you are you, that is truer than true.
Your keywords should reflect all that you do.
Search engines like it, oh yes they do.
The right keywords will bring good traffic to you…

Apologies to the good doctor!

The Rooster crows!

What people are saying about Daylight Websites:

"You single-handed raised the bar for us!" - Alastair Gracie, Adstrategies Inc

"Whew! It looks awesome - let's launch
this damn thing! ;-)"
- Keri Piatek Crafts, Place Creative

"You and Tim were always so easy to work with and being comfortable with both of you made it so much easier for me to ask the "stupid" questions without being intimidated by your superior technological know-how...." - Vicki Wilson, Hoisington Realty

"Damn you guys are good. I don’t know what Bud will think – and it’s really none of my business. But from an integration standpoint, this is just nuts. Well done, sir."
- Dustin Moore

"Awesome!" - Bud

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