Why Apple will take a bite out of the US economy on Monday

A Daylight Websites Post in iPhone, by Tim Twinam

As an aging COBOL programmer, I must take this opportunity to confess my participation in the Y2K fiasco. Yes, it was absolutely my fault! I carefully coded all my date fields incorrectly for at least 15 years in the traditional English style: DDMMYY … and this, as history records, almost brought about the End of the World.

iPhone 4

The forgetful iPhone 4

On Monday November 9th, 2010 the iSomething generation all across USA may be arriving an hour late for work. Using the well-worn Microsoft technique of releasing all software without adequate testing, Apple has just been made aware of a programming bug that means all pre-set iPhone alarms will ignore the ‘Fall-Back’ change in Daylight Savings Time at midnight tonight.

iPhone users in Europe and Australia reported the problem as their DST changed last weekend. The notice is too soon for Apple to make a fix and so, on Monday morning, non-iPhone users in USA will possibly enjoy an extra hour of peace in the office.

How the US economy will survive without a  proportion of the iFolk at work for an hour on Monday is uncertain.

One thing for sure is that this time, Apple cannot blame me. I didn’t do it.

How to fix your iPhone:

  • Open the Clock application.
  • Click on the Alarm icon at the bottom of the screen.
  • Click the “plus sign” icon in the top right corner.
  • Create an alarm and make sure you have the “repeat” option set to “never.” (The glitch only occurs with repeat alarms, such as those workers set to wake them up at the same time each weekday).
  • Select the appropriate time and sound, and click “save.”


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This spring Huffington post did a story about how men with iPhones are more likely to get dates. Tim went out and got an iPad to boost his appeal (we are still waiting). But the tables may be turning on the sexiness of smart phones.

To some, the Smart Phone is the ultimate business communication tool, but to others the trendy device is  more obsession and less bling. Many in the mobile generation depend on their smart phones for information, entertainment, even companionship. As Gen-exers pay more attention to their mobile devices than to their sweethearts, we may see a decline in pregnancies.

The savvy are finding a balance between communication and distraction on their  Smart Phones, this group even includes some public schools. For me, the jury is still out on the use of Smart Phones in schools. In the 1970s they brought televisions into inner city class rooms, so we could boost our spelling skills watching Sesame Street and The Electric Company. All I gained was a life-long infatuation with Morgan Freeman. Not necessarily a bad thing…

In the work place, though, the balance brings prosperity. For one of our clients, Bud Kleppe, a thirty-something Realtor in St. Paul, the Smart Phone underscores his success. “He’s more likely to sell a home… if he responds to client e-mails within 20 minutes and to texts instantly.” (Quoted in Our Mobile Lives on CNN.com).

But no matter where you stand on the Smart Phone debate, if your business is online, it must be visible to mobile devices. Engage your audience where it lives! Even if your audience is “over the hill” (according to a recent Nielsen study, 36% of iPhone users are between the ages of 35 and 54), your site must work with mobile devices.

A recent article published on CNN  says :”Most Americans still don’t have smart phones” and goes on to say that 17% of Americans have smart phones. CNN is a glass half empty organization, I mean imagine if 17% of Americans had solar power, or if 17% of Americans ate only organic food. The resulting impacts would end global climate change!

My favorite bumper sticker of all time is “In case of rapture, this boat will be left without a pilot.” It was on a water taxi in the Bahamas. Mobile visibility for your site isn’t that much more expensive and ensures that your site will not be abandoned during the Smart Phone rapture.

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The Rooster crows!

What people are saying about Daylight Websites:

"You single-handed raised the bar for us!" - Alastair Gracie, Adstrategies Inc

"Whew! It looks awesome - let's launch
this damn thing! ;-)"
- Keri Piatek Crafts, Place Creative

"You and Tim were always so easy to work with and being comfortable with both of you made it so much easier for me to ask the "stupid" questions without being intimidated by your superior technological know-how...." - Vicki Wilson, Hoisington Realty

"Damn you guys are good. I don’t know what Bud will think – and it’s really none of my business. But from an integration standpoint, this is just nuts. Well done, sir."
- Dustin Moore

"Awesome!" - Bud

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