How do you like your Google Caffeine ?
I have always contended that blogging and coffee are good community builders. With the recent launch of Google Caffeine, Google just turned my coffee into a Macchiato.
Because it works in real-time, Google Caffeine will favor sites that add new, fresh and index-able content regularly. This is just our cup of tea at Daylight Websites. We love fresh, broad, diverse, deep content and now Google is making it possible for that very content to be searched (and found) at lightning speeds.
As a writer and blogger, this is music to my ears because it means that content is still king. At Daylight we coach clients on good blogging practices and content creation to harness this exciting development.
Here’s the word from the man behind the curtain (big G):
With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before — no matter when or where it was published.
This is Google's image of Caffeine
– from the Official Google blog
With these changes, deep sites will prevail and content will continue to rule the kingdom. As these changes will certainly affect SERPs going forward (that’s Search Engine Results Page – the results from a Search), now more than ever your site must contain unique, well-written, interesting content for more than just your visitors.
Content is still king. Long live the king!
