Regular blogging keeps the home-fires burning - need our help?

They say that a successful blogger should be controversial. This heading should upset one or two.

When training a Daylight Websites client, one of the most frequent debates is about the necessity of blogging. Our conversations from the very beginning underscore the importance of blogging. It is the reason we use WordPress, it is the essence of what Daylight Websites stands for and the range of services we offer.

At the core of this lies the unique ability of WordPress to automatically summon the search engines. the moment you publish something in WordPress, the software not only places your formatted contribution on your website, it also ‘pings‘ all the major search engines to let them know you have published. They come immediately – normally arriving within a few minutes.

The effect of this is dramatic. The updated Google search engine indexing formula is called ‘Caffeine‘ and it is well-named. Almost miraculously, your latest post will appear in Google under the keywords you chose for your all-important Title. WordPress allows you to dictate the URL layout as well, so you are able to control the two most significant components of a search engine result – the Title and the Link.

Why is this important?

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WordPress helps you live longer

A Daylight Websites Post in WordPress, by Tim Twinam
The WordPress Schedule Feature

How to schedule a WordPress Post

If you’ve been following our series on WordPress, you will have already learned that this blog environment is far from being just a bloggers tool, it is a better mousetrap, it is easy to learn, it keeps the search engines busy (a very good thing) and … even helps you choose breakfast.

What you may not know is that WordPress has a feature that is guaranteed to extend your life!

» On the right-hand side of the ‘Add New Post’ screen lies the blue ‘Publish’ button that will simultaneously publish your new post and call the search engine spiders. It is the single most powerful mouse-click you can make in WordPress.

» Just above the ‘Publish’ button, note that the default setting is for WordPress to publish your post immediately.

» If you click the ‘Edit’ link alongside, you will see that a date and time can be entered. This can be set to any time in the future. It will instruct WordPress not to publish immediately, but to publish at the time that suits you.

» Once you change the date to the required date and time and confirm by clicking ‘OK’, the wording changes to ‘Schedule for:’ … and you can now continue to edit, add extra information, review tomorrow … or head to the airport.

» The blog post you have just edited will automatically publish at the date and time you specify. It’s magic and a much-overlooked feature of WordPress!

And just how will this help you live longer?

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Sigmund Freud: the father of modern Blogging?

A Daylight Websites Post in Blogging, by C. Jane Taylor

Sigmund Freud the ultimate marketer - image from WikipediaMy son is taking a “Psych” class this year, last night he wrote a paper about Freud. So like any good, somewhat meddlesome, mom, I picked up my Mac and Googled the good doctor. As it turns out, Freud would have been the best blogger. Not only did he invent concepts like “passive aggressive”, he was also a great marketer and the ultimate networker.

I found a goldmine about Freud in a single post, check it out: The Sigmund Freud Guide to Marketing written by Susan Giurleo, a psychologist by day; a marketing superhero by night. She built her tiny solo practice into a powerhouse with an 8-week waiting list. If you are a therapist, you should read her blog. If you are interested in marketing, you should read her blog.

Freud got to be the father of modern psychology by marketing himself.

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Google Caffeine is good for you. How do you take your Google?

A Daylight Websites Post in SEO, by C. Jane Taylor

How do you like your Google Caffeine ?

I have always contended that blogging and coffee are good community builders. With the recent launch of Google Caffeine, Google just turned my coffee into a Macchiato.

Because it works in real-time, Google Caffeine will favor sites that add new, fresh and index-able content regularly. This is just our cup of tea at Daylight Websites. We love fresh, broad, diverse, deep content and now Google is making it possible for that very content to be searched (and found) at lightning speeds.

As a writer and blogger, this is music to my ears because it means that content is still king. At Daylight we coach clients on good blogging practices and content creation to harness this exciting development.

Here’s the word from the man behind the curtain (big G):

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before — no matter when or where it was published.

This is Google's image of Caffeine

– from the Official Google blog

With these changes, deep sites will prevail and content will continue to rule the kingdom. As these changes will certainly affect SERPs going forward (that’s Search Engine Results Page – the results from a Search), now more than ever your site must contain unique, well-written, interesting content for more than just your visitors.

Content is still king. Long live the king!

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