Why do nice people have the best websites? Anger and hostility kill creativity.
A recent exchange with an impatient, overbearing, controlling client reminded me why nice people have the best websites.
During the last five years I did SEO and content development for Union Street Media, a Vermont web developer specializing in real estate websites, and I admit to having favorites. Off the top of my head, I can think of three clients I’d like to have over for dinner: Chip, Vicki and Steve. They are all Realtors and they are all very nice people.
A little encouragement goes a long way...
I did an excellent job of SEO, content development, blog writing and coaching on each of these client real estate websites (North Carolina, Vermont, and New Hampshire respectively). I found great joy in the work I did for them.
The fact remains that nice people are just easier to work with. And maybe it’s unprofessional (even Pollyannaish) of me, but I must confess, I did a slightly better job for them than I did for the mean clients I worked with. It makes sense: terrific people inspire terrific outcomes.
I recently met and am collaborating with Mike McCarney at Legitify and Keri Piatek Crafts at Place Creative. Mike and Keri are both terrific people. They inspire me to do a great job even for my angry, tyrannical client.
This is turning into my dream job.
Jane – just saw this. Thanks for the shout out! Enjoying working with you and other nice people as well!