Why does it cost so much to create a website?

A Daylight Websites Post in Internet Business, WordPress, by Tim Twinam

We all agree on one thing – to be an effective business today, you need a web presence. More importantly, you need an effective web presence – one that ranks you in the all-important search engines and attracts the traffic and the customers that your business needs.

The language of the web should not be your problem!

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The route to cost-saving is to decrease the level of reliance on expensive professional web developer time and take over the task of managing the website content yourself. This is accomplished by using an Internet Content Management System, commonly referred to as a CMS.

It’s a tough call as there are literally hundreds of CMS products out there. Wikipedia has a page that lists only the ‘notable’ contenders. Even the official Wikipedia definitions don’t help much either: “Content Management Systems are used to organize and facilitate collaborative content creation…”

We’ll try to explain the concept: imagine a website where there are literally ‘small holes’ where you can invisibly enter or alter or add material at will. Rather than call your web guru to change a word or add a photo (at accompanying vast cost), you simply log into your website via any internet connection and make the change yourself – instantly.

There is obviously far more to a full-blown CMS environment, but at the end of the day, this is the base functionality that sells the concept.

Drupal, Joomla!, Silverlight are all wonderful examples of the genre. As full-blown CMS environments however, they offer an often bewildering array of capabilities and in there lies what some believe is the reason why WordPress is an increasingly powerful tool.

Wait a minute, WordPress? Isn’t that just a blog thingy?

As a Blog environment, WordPress is certainly good at blogging, but the hidden technology in that statement is important. If SEO (Search Engine Optimization) is the key to a website’s success today, then the most powerful all-round SEO delivering technology has to be the ‘ping-o-matic’ blog facility that attracts all major search engine spiders the moment a blog publish occurs. Couple that with automated META, SEO-enabled Permalinks and a built-in RSS feed capability – a good blog offers unprecedented cross-media and cross-platform information transference.

But!“, traditional CMS Developers will say, “a blog is just a blog!

Wrong! WordPress today is far more than ‘just a blog’.

CMS environments have had to add SEO capabilities as an after-thought. Blogs always had SEO as a core capability. CMS environments had to add the auto-creation of sitemaps and other web site tuning techniques, whereas the ‘ping-o-matic’ instant attraction of spiders is what made blogs such an informational phenomenon.

Viewing this from above, it is perhaps easy to see that if a blog engine such as WordPress decided to reach into the CMS arena, it is an architecture that is designed for ‘Today’ – where clients expect and demand not only a good-looking and high-performing website, but also a site that attains and maintains search engine page rankings. From a client perspective it’s all about traffic and sales. From an SEO perspective its all about words that attract that traffic. From a traditonal developer perspective it’s all about tools and technique – oh, and where to put those *%$&(@ words.

WordPress started to ‘grow-up’ about two years ago. Today, it is head and shoulders above all other blog environments in almost every area. With thousands of plugins and a multitude of templated themes available, it is difficult to imagine that there is a website out there that could not be reproduced by the WordPress engine in conjunction with a careful selection of plugins.

CNN - a member of the WordPress eliteWordPress clientele runs from ‘Joe Blow the Blogger’ running an off-the-shelf default theme (installed and operational and live in 10 minutes for no cost) to the WordPress VIP stable who include such notables as CNN, BBC, TIME – even Flickr. Note that these huge organizations did not choose a standard CMS – they chose the WordPress engine.

Based on the above logic and implications, a new company launches today in Burlington, Vermont. Daylight Websites believes that the maturing of the WordPress architecture offers a business solution to many businesses and individuals who have found the traditional cost of developing an effective web presence to be prohibitive. The decreased Time-to-Market for a WordPress-fueled website when compared to traditional development pricing, schedules and operational costs proves that many Web Development businesses are still trying to use an almost ethically wrong business model in a vastly changed market.

Daylight Websites offers the equivalent of a 4 Hour development cost – and depending on schedule, guaranteeing delivery of a new WordPress website and blog ‘by breakfast tomorrow’.

Now that should be worth a cuppa!

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